“Mahiya” Craze on SnackVideo fuels a wave of nostalgia
Pakistan pop princess Annie Khalid kicked off #MahiyabyAnnie challenge on SnackVideo earlier this month, making her loved song a hit again while stirring up a spree of nostalgia. In the first week after the Mahiya event started, the hashtag gained over 100 million views on SnackVideo, and the song has been used in over 50k…