Apple is once again preparing to dominate headlines this fall with the much-anticipated launch of the iPhone 17 series, according to new reporting from Bloomberg. Insiders expect the Cupertino giant to hold its annual keynote in the second week of September 2025, continuing its long-standing tradition of unveiling new iPhones during that period.

Although the exact date hasn’t been confirmed, Apple historically favors Tuesdays and Wednesdays for its events. Based on this pattern, industry observers point to either September 9 or 10 as the most likely announcement day.

The 2025 lineup is expected to be expansive, including seven models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max, and a value-focused iPhone 17e.

One of the most discussed upgrades for the iPhone 17e is its transition from the A18 chip to the new A19 processor, promising better support for Apple’s advancing AI capabilities and overall performance. While the 6.1-inch OLED display will likely remain the same to manage production costs, the internal enhancements could still position it as a powerful upgrade for budget-conscious users.

There is also speculation that the iPhone 17e might be the first Apple device to use the C2 modem, suggesting enhanced network speeds and efficiency. With this balance of innovation and affordability, the iPhone 17 lineup seems poised to target a wide spectrum of consumers—from premium users to value seekers.