Microsoft’s Handheld Gamble
Handheld gaming has become one of the fastest-growing markets, and now Xbox is entering the race. Partnering with Asus ROG, Microsoft unveiled the ROG Xbox Ally at Gamescom 2025, promising a console that merges Xbox Game Pass with ROG’s hardware expertise.
The lineup features two versions: a standard ROG Xbox Ally and the high-end ROG Xbox Ally X, echoing Xbox’s split strategy with Series X and S.
Detailed Specifications
The premium Ally X model packs:
- AMD Ryzen AI Z2 Extreme processor
- 24GB LPDDR5X RAM
- 1TB SSD (expandable)
- 80Wh battery for extended play
- 7-inch 120Hz IPS display at 500 nits brightness
- Multiple high-speed ports including USB4 and DisplayPort 2.1
The standard Ally is slightly pared down, with a Ryzen Z2 A chip, 16GB RAM, 512GB SSD, and a smaller 60Wh battery. Despite differences, both feature contoured grips, impulse triggers, and haptic feedback, staying true to the Xbox identity.
Gaming Features
The most notable difference from earlier ROG devices is the Xbox-first interface. Instead of booting into Windows, the handheld launches into Xbox GameBar, providing seamless access to Game Pass, Xbox Cloud streaming, and PC storefronts. For enthusiasts, a full Windows 11 desktop can still be accessed.
Pricing and Market Positioning
While no official prices were confirmed, early leaks suggest around $700 for the base version and $1,000 for the Ally X. The aggressive pricing speculation reflects Microsoft’s aim to make Game Pass the centerpiece of handheld gaming, competing directly with Steam Deck and Switch 2.
