Apple’s 2026 lineup is already making headlines, and the latest reports suggest the company is preparing for one of the most dramatic shifts in its launch strategy in years. According to industry insiders, Apple may break away from its traditional September rhythm by unveiling a trimmed flagship lineup—and introducing its first-ever foldable iPhone.
Sources indicate that the company is expected to skip the standard iPhone 18 and 18 Plus next year. Instead, the focus of Apple’s annual September event may be on three premium-tier devices: the iPhone 18 Pro, iPhone 18 Pro Max, and the highly anticipated iPhone Fold. This adjustment in strategy reflects Apple’s growing emphasis on high-end devices, advanced form factors, and long-term ecosystem differentiation.
The most attention-grabbing development is undoubtedly the foldable iPhone. According to a cost analysis from Investing, Apple’s first foldable device could debut at a starting price of $2,399, making it the most expensive iPhone in the company’s history. With this pricing, Apple appears to be placing the foldable in a category intended for early adopters, tech enthusiasts, and users seeking a premium hybrid experience that blends portability with a larger display canvas.
While the foldable model is expected to headline the event, Apple is also restructuring its lower-cost lineup for a later release window. Reports suggest that more affordable models—the iPhone Air 2 and the iPhone 18e—are planned for spring 2027. These devices are expected to target broader audiences, offering a balance of performance and price at a time when Apple seeks to expand its presence across multiple price segments.
Internally, the launch reshuffle is seen as part of Apple’s ongoing efforts to diversify its hardware categories while responding to competitive pressure in the foldable market. Rivals like Samsung, Google, and Chinese manufacturers have already released multiple foldable models, and Apple’s debut is expected to drive a new wave of industry demand.
The iPhone Fold is rumored to feature a durable hinge mechanism, a reinforced flexible display, and a design language consistent with Apple’s premium aesthetics. Analysts expect Apple to frame the device not simply as a foldable alternative but as a new class of iPhone that integrates multitasking and portability in a way that complements the broader Apple ecosystem.
As the 2026 calendar approaches, excitement continues to grow. If Apple proceeds with this revised release structure, next year’s event may signal the most significant evolution of the iPhone lineup in over a decade.
