Pakistan’s leading telecom operator Jazz has announced a major investment of PKR 58.676 billion during FY25 to expand network capacity, strengthen digital platforms, and accelerate its transformation into a fully integrated digital service company.
The investment aims to enhance connectivity infrastructure while scaling digital services across multiple sectors including fintech, entertainment, insurance, and digital platforms. The company’s long-term strategy focuses on building a comprehensive digital ecosystem under its evolving “JazzWorld” vision.
A key part of the initiative involves embedding artificial intelligence across customer experiences and operational systems. The company’s AI1440 strategy, which emphasizes augmented intelligence, is designed to support and deliver smarter services to more than 100 million customers across Pakistan.
The telecom giant closed FY25 with strong financial growth. In the fourth quarter of 2025, revenue increased by 24.5 percent year-on-year, while total annual revenue grew by 18.6 percent compared to the previous year. This growth was largely driven by increased adoption of bundled offers and the rising contribution of digital platforms.
Revenue from telecom and infrastructure services also saw notable improvement, increasing by 17.7 percent year-on-year. The company reported a 3.3 percent rise in its total mobile subscriber base and a significant 21.3 percent increase in average revenue per user (ARPU). Improved prepaid monetization and bundled digital services played a key role in driving this performance.
Digital services continued to expand rapidly. Digital revenue surged by 43.7 percent year-on-year in the fourth quarter of 2025, raising its share of total company revenue to 30.2 percent compared to 26.1 percent in the same quarter the previous year.
JazzCash remained a major contributor to this growth. The digital financial services platform now serves more than 58 million customers, while the total gross transaction value surpassed PKR 15 trillion during 2025. The platform also recorded major activity in lending, issuing over 185,000 loans daily on average and achieving its highest-ever single-day customer milestone.
Meanwhile, Mobilink Microfinance Bank maintained strong growth momentum and continued expanding financial inclusion initiatives. The bank is currently the largest microfinance institution in Pakistan and recently introduced Islamic banking products aimed at serving underbanked communities.
Financial performance remained robust during the final quarter of the year. EBITDA rose by 50.6 percent year-on-year, with margins improving to 45.7 percent. For the full fiscal year, EBITDA increased by 23.2 percent, supported by higher revenues and improved operational efficiencies.
Capital expenditure also remained strong, reaching PKR 20.8 billion during the fourth quarter alone. This investment focused primarily on network expansion and digital infrastructure upgrades.
In the recent spectrum auction conducted by the Pakistan Telecommunication Authority, Jazz secured 190 MHz of spectrum for USD 239.5 million. The acquisition is expected to enhance network capacity and support the future rollout of next-generation connectivity services, including the gradual introduction of 5G technology.
The company’s total subscriber base reached 73.9 million by the end of the quarter, while its 4G user base exceeded 55.5 million, reflecting a 9.8 percent increase year-on-year. Overall 4G penetration now stands at 75.2 percent.
Jazz’s digital platforms also recorded strong user engagement. The streaming platform Tamasha reached 17.5 million monthly active users, while the self-care app SIMOSA crossed 24.1 million users. Meanwhile, FikrFree surpassed 11.2 million policyholders, and the youth-focused platform ROX reached 1.5 million monthly active users.
The company’s continued investments and expanding digital ecosystem highlight its broader vision of strengthening Pakistan’s digital economy while improving access to technology-driven services across the country.
