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A new research note has shed light on the expected pricing strategy for Apple’s upcoming iPhone 18 Pro lineup. According to GF Securities analyst Jeff Pu, the iPhone 18 Pro and iPhone 18 Pro Max are likely to launch at the same price points as their predecessors, easing concerns about a potential price hike. Jeff…

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Apple is reportedly preparing to unveil the iPhone 17e later this month, signaling another addition to its expanding smartphone lineup. According to a report by Macwelt, citing industry sources, the new device could be announced through an official press release on February 19. If the timeline proves accurate, the launch would follow Apple’s established pattern…

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Apple has subtly adjusted its pricing strategy for the iPhone 16 series by introducing certified refurbished models on its official online Apple Store. This move gives consumers a more budget-friendly way to own Apple’s latest smartphones without paying full retail prices. The company is now offering refurbished versions of the iPhone 16, iPhone 16 Plus,…

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Apple has officially confirmed that its voice assistant, Siri, will soon be powered by Google’s Gemini AI. The announcement follows months of leaks and rumors suggesting that Apple planned to integrate Google’s AI technology into its digital assistant. In addition to Gemini AI, Apple will leverage Google Cloud and Gemini’s models to develop its own…

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Apple appears ready to reclaim the top position in the global smartphone market for the first time in 14 years, according to new data shared by CNBC based on insights from Counterpoint Research. The report suggests that 2025 could mark a major shift in market leadership, with Apple expected to surpass Samsung in total smartphone…

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Apple’s 2026 lineup is already making headlines, and the latest reports suggest the company is preparing for one of the most dramatic shifts in its launch strategy in years. According to industry insiders, Apple may break away from its traditional September rhythm by unveiling a trimmed flagship lineup—and introducing its first-ever foldable iPhone. Sources indicate…

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Abidur Chowdhury, one of the key designers involved in the development of the iPhone Air, has reportedly left Apple to join a confidential artificial intelligence startup. The news comes via Bloomberg, citing individuals familiar with the matter, and has sparked fresh discussion about shifting talent within the tech industry. Chowdhury appeared in Apple’s official introduction…